Mobile Applicaton Development

The fact that people these days spend more time on phone than on PCs is great for businesses.

What is Mobile Application?

Mobile Apps are internet applications designed to run on smartphones and other mobile devices. According to webopedia.com, mobile applications help users by connecting them to Internet services more commonly accessed on desktop or notebook computers.

Everybody knows the importance of going directly to where your customers are and although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down.

Currently 77 % of the world’s population are online. With the rapid adoption of smartphones and tablets businesses are faced with more and more opportunities every day that will radically change how their service or product is delivered and accessed.

There are more mobile devices in the world than the total number of computers and television units combined, meaning your business needs a mobile presence to stay connected with its customers.

Mobile apps are sometimes categorized according to whether they are web-based or native apps, which are created specifically for a given platform. A third category, hybrid apps, combines elements of both native and Web apps. As the technologies mature, it’s expected that mobile application development efforts will focus on the creation of browser-based, device-agnostic Web applications.

If, in your opinion, mobile applications are exclusively for worldwide corporations and big name brands such as Bank of America or Walmart, you’re totally mistaken. Nowadays, more and more midsize, and even small, companies are following mobile application development trends. Market conditions make the businesses think that an efficient mobile strategy requires more than just a user-friendly website.

Increase Visibility to Clients at All Times

The fact that people these days spend more time on phone than on PCs is great for businesses — if you adjust your marketing plan to match this shift.Evidently, your business will be exposed to numerous eyeballs if you have mobile presence. Your image, name and logo needs to be seen when these masses scroll, unlock, and do whatever they do while on the go

Build Brand Recognition

The fact that people these days spend more time on phone than on PCs is great for businesses — if you adjust your marketing plan to match this shift.Evidently, your business will be exposed to numerous eyeballs if you have mobile presence. Your image, name and logo needs to be seen when these masses scroll, unlock, and do whatever they do while on the go

Apps reduce costs

Apps reduce costs of SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload by information requests and phone calls.

Increase Customer Engagement

All clients need a way to reach the business that sells a product or service that they are interested in. If you are unreachable, you run the risk of losing customers. A mobile app therefore comes in handy at enabling this reach. Have a help desk on the mobile platform where customers can post their questions, orders, comments and complaints.

Customers don’t have to play the waiting game

Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load (providing there is adequate reception), whereas it only takes a second to launch a mobile app because the majority of the information is stored in the application itself making it possible to function offline

Stand Out From the Crowd

The fact that a mobile app sets you apart cannot be overemphasized. Take advantage of this effective communication and marketing tool while it is still rare. By the time your competitors are realizing its importance, you will have grabbed almost the entire market share. No matter what you sell, you can take a commanding role among your peers.

Turn Your App into a Social Platform

Integrate numerous social features into a mobile app. A study once revealed that most people on social media just log in to see what their friends are saying. Incorporate this idea into your marketing strategy so that people actually see your brand while they catch up with their friends.Include features like in-app messaging, comments, likes and photo-sharing capabilities. effective in increasing customer engagement, repeated sales, retention and monetization